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The W@W Wedding Primer  About this Edition: Five years may seem too short a time to fuss about. But in an industry dictated by fads and fast-changing trends, half a decade is indeed a milestone worth celebrating. WeddingsAtWork.com (W@W) came out at a time when dot.com still sounded too geeky to have anything to do with, of all things. weddings! Nowadays, more and more brides cannot imagine planning their weddings without the internet. Back in 1999, formally launching a local website devoted solely to Filipino weddings was unheard of. Selling the idea to the wedding industry proved to be no easy task. We cannot blame them. The concept was new, the medium unfamiliar. Besides, the only credential, if at all, to back-up the two of us was our having been married a few months earlier. What kept us going were the soon-to-wed members (fondly called W@Wies) who gave life to the site and made it their home. This edition of The W@W Wedding Primer celebrates not just the anniversary of our website, but moreso what it has become since 1999. Ask different people what W@W is to them and they will give different answers. It is a planning guide to some brides while a support group to others. It may be considered a vehicle that boosted the career or ventures of some wedding professionals or, sadly, the other way around for a few. It is a reliable event partner to bridal fair organizers or the 'pool of talents' for magazines and TV shows looking for 'subjects' to feature. Why, it even serves as a 114-wedding-hotline to some! Despite all these labels, we would like to think that we never lost our main focus which is to help marrying couples. We know W@W exists not because we created it but because other people nurtured and cared for it. This Primer is a testament to this fact since it is our collaboration with the brides (W@Wies), newlyweds (N@Wies) and noted wedding suppliers known in their respective fields. They all gave their support to this project the moment we hollered for their much valued inputs. Indeed, W@W has been a very heartwarming endeavor to both of us through the years. Five years ago, we joined our very first bridal fair with nothing to sell but an idea. Five years after, we share with you this book as a dividend from that simple idea which still sells like virtual hotcakes! Thank you everyone. But above all, thanks to God, for without Him there will be nothing here to be thankful for. Contact Info: for ad placements, circulation & book orders, please contact:
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